There are many parts of the driving experience that we all would love to change. One of them is a challenge most of us have faced — a long commute followed by a hunt for a parking spot.  But what if you could streamline that process? Well, luckily there’s an app for that. Jonathan Sadow is the co-founder and Chief Growth Officer of Scoop, and he’s on a mission to give that time wasted in the car back. On this episode of Marketing Trends, Jonathan discusses why Scoop is the right tool for those looking to get back some time, and he also talks about the importance of trusting what the data tells you as you start to market in a new category. 3 Takeaways  Stop wasting my time:  Employees no longer want to waste parts of their day commuting to and from the office. When they are commuting, they want to streamline the process because employee frustration is not about the commute itself, it’s about how the time is wasted. Data Chief: Big numbers and data are your best assets. Use those tools to drive your decision-making process instead of focusing on creating nicely designed websites or other marketing assets. Retain Your Talent: Organizations need to place an emphasis on recruiting and retaining their employees. If you aren’t building a culture that entices employees to come and stay, ask yourself what kind of culture you are building and why. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.