Arthur Filip’s journey to HCL Technologies has been unique. There were stops along the way at companies such as Microsoft, Oracle, IBM and HP, before finally landing at HCL where he serves as their Executive Vice President of Sales Transformation and Marketing. But what does sales transformation mean and how is it linked with marketing? Arthur explains it all on this episode of Marketing Trends. Plus, he discusses how HCL works with the Fortune 500 and Global 2,000, why it is important to understand how to build relationships throughout the customer journey, and why the tech industry is behind in one key area. 3 Takeaways:   Sales and marketing need to have a healthy relationship because they share many of the same objectives in mind Understanding the client journey and relationship ecosystem is imperative  The Tech industry is one of the least diverse and HCL is passionate about changing the culture in the industry   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.