Join Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd.A lot of business owners still view marketing as an afterthought.It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies.Today, Oluwafemi explains the reasons to break marketing down into specific categories and why AI tools should be a part of your tech stack.Highlights include:- Why do so many businesses still look at marketing as an afterthought?- What is performance marketing efficiency?- Important factors of performance marketing that every marketer should understand.- Why performance marketing is about more than financials.- The difference between marketing efficiency and marketing effectiveness.- Things marketers should stop doing so they can operate more efficiently.- Recommended tech stacks that allow B2B marketers to leverage automation and simplicity.- How to marry analytics with creativity.Resources mentioned:- Oluwafemi Adenibahttps://www.linkedin.com/in/oluwafemiadeniba/- Sustmark Consult Ltdhttps://www.linkedin.com/company/sustmark-consult-llc/Insightful links:https://lunio.ai/blog/strategy/marketing-efficiency-ratio/ https://www.cmswire.com/digital-marketing/where-do-marketers-draw-the-line-between-efficiency-and-effectiveness/ https://www.wrike.com/marketing-guide/faq/what-is-marketing-efficiency/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia