Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.Key Takeaways:[02:46] Marketing's transformation has led to a nuanced approach.[07:59] Robert emphasizes the pivotal role of content in marketing through his decade-long podcast and book "Killing Marketing."[13:20] Modern marketing prioritizes trust and "spirit share" with consumers over brand boasting.[21:09] Marketing now values storytelling over older advertising methods.[22:37] Content marketing aims to add value, not directly monetize content.[32:14] AI's role in content personalization is uncertain and may add noise.[45:06] A common pitfall in marketing is a lack of defined objectives; it's essential to agree upon goals and measurements to determine success.Resources Mentioned:Robert Rose -https://www.linkedin.com/in/robrose/The Content Advisory | LinkedIn -https://www.linkedin.com/company/thecontentadvisory/The Content Advisory | Website -https://contentadvisory.net/Toyota Production System by: Taiichi Ohno. -https://www.amazon.com/Toyota-Production-System-Beyond-Large-Scale/dp/0915299143Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia