Now that we’ve introduced our revolutionary Pillar-Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In our last installment, Daniel Lassell (poet, copywriter, and creative writer) talks with Drew and Ryan about how to write content that people want to look at, where to find great content writers for your company, and much more.Quotes“Creative writers are taught in school how best to evoke emotion within a reader. It's about creating an emotional response that generates the next step in the buyer's funnel."Key TakeawaysIf you want to be competitive in the organic traffic space in digital marketing, your business needs to be a publisher as much as anything else.Content writing should drive action and knows how to engage with the audience.In a world of original content, creative writers are taking on the role of marketers and copywriters.Time Stamps:* (2:27) Why talk about creative writing on an SEO podcast?* (4:37) What separates an average writer from an excellent one?* (7:35) How can marketers become better storytellers? * (11:44) Different ways to measure the success of your content writing* (12:58) Lightning Round! * (15:00) Drew & Ryan’s key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Daniel on LinkedInCheck out Daniel’s poetry and moreLearn more about DemandJump’s marketing toolsBecome a Pillar Based Marketing expert at DemandJump University