Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]More Time Stamps:* (02:44) Zoe’s journey: Video game journalist to content marketer* (05:23) Ryan’s chance to finally put Yoast on blast* (25:10) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Zoe’s past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works