This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,
Youtube:

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!


Agenda:
00:00 Epic intro
01:46 Google Consent Management Platform
05:40 Easybrain CMP implementation
12:22 Ads are beautiful, regulatory bullshit is not
12:55 Google Ads transparency center
14:47 Realtime usage of Google Ads library
21:40 TikTok new AI scripts generator
25:10 Game designer can't make a script for a creative
28:30 We are having a waifu intervention
28:42 Horse racing game script
33:07 Game review radar
50:03 Jakub shows his true, but mean face
51:17 Review Radar, see you next time!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua

Useful links:
https://adstransparency.google.com/
https://ads.tiktok.com/business/creativecenter/script-generator/pc/en
https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/
https://iabeurope.eu/cmp-list/