Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in.
Youtube: https://youtu.be/ivPbZqA62VA
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Soft Launching a Mobile Game Ad Mon Perspective

What prompted me to want to talk about this is a Statisa article
Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020
With this amount of money being pumped into UA its safe to say
Mobile ad revenue will only grow and be a larger part of your overall revenue for mobile games
I wanted to provide a how to guide for what you as a mobile game dev should think about when soft launching and global launching your next mobile game

First Ask

Think of all mobile games generas on a spectrum from hypercasual to Hardcore
The two extremes will monetize 97% either from ads or from IAPs
Advice here is for the middle ground - not hyper casual or Hardcore
If your game genera sits in the middle of this spectrum you first need to decide which ad format to work with
9/10 the ad format that works best for you are Rewarded ads
Rewarded ads are the undisputed king of game formats

Highest eCPM compared to other formats
Highest completion rates
Lowest amount of friction from users since its opt-in
Large competition on this inventory format from ad networks because it converts super well



Listen in to learn more! here https://lancaric.me/how-to-soft-launch-a-mobile-game-ad-mon-perspective/ 
Please share feedback and comments - matej@lancaric.me / lancaric.me