This is no BS gaming podcast 2.5 gamers session #10. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/SjtrJ1wG0I8
Agenda
News
3:00 Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment
10:20 KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LABS FOR BLOCKCHAIN-BASED GAMES AND SERVICES
12:25 Crypto investor Katie Haun raises $1.5 billion, the largest debut fund ever by a female VC
18:40 In-game ads are getting more misleading, sexist and misogynistic, says Meretzky
27:00 Pre softlaunch activities
https://lancaric.me/how-to-save-millions-with-marketability-testing/

What can we do pre-soft launch of our game?
What to do before we decide to develop a game?
Which questions to ask?

Market research
Target audience
USP
Game genre
Marketing team capabilities
Company strategy
How to do market research?

Tools? Competitor ads?

How to define target audience?
Demo, motivations, profiles, persona
Playtesting

What? How? Why?

When do we start with UA/marketing?

Marketability tests
campaign optimisation
Fake store pages (tools or DIY)
Which channels?
What to test?
Player survey at the end (what questions to ask?) no suggestive questions!

Please share feedback and comments - matej@lancaric.me / lancaric.me