This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,
Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY
Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event

Agenda
00:00 Epic intro
02:31 Felix sharing great numbers on Linkedin
04:00 Monopoly GO UA intro
06:49 Monopoly GO revenue growth
08:30 Retention numbers
10:15 UA channel mix
12:50 Facebook Connect
14:30 Creative mix
16:10 Initial CPI chit-chat
18:06 Jakub gets demoted to 3rd best UA manager on the show
20:25 Mr.Monpoly, AKA Milburn Pennybag
21:34 When Celebs?
22:23 Monopoly GO needs Robert De Niro
23:11 CPI estimation!
24:52 Admon review
28:00 IP cut
28:34 Game Design part
33:18 Please send us your address - EliteDolphin
35:30 Monetisation
36:30 Facebook groups
42:58 Monopoly IP limitations
45:08 What is the purpose of the game?
45:20 Why does Monopoly GO grow like hell?
48:57 Game Rating
49:56 Jakub takes us home!

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