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Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)

Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)

Fromtwo & a half gamers


Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)

Fromtwo & a half gamers

ratings:
Length:
53 minutes
Released:
Oct 9, 2023
Format:
Podcast episode

Description

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,
Youtube: https://youtu.be/NzIJ2QLOEbA
Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠
Agenda:
00:00 Epic intro
02:51 Jakub is complaining he is running of hybrids
05:41 Alien Invasion Game design review
15:53 Secret of leveling up!
20:08 Where are the ads?
23:15 Admon review
28:50 SKUs top ranks
30:24 Ad revenue estimation
31:44 Retention numbers with happiness multiplier
33:50 Jakub's shit phone vs remove ads on Android
35:07 UA review
36:05 How to do creative research on Facebook Ads Library?
36:54 UA channel mix
40:01 60-second ads all over again?
40:40 Creative review intro
41:46 Creative showdown
42:57 Hats off to SayGames team again
44:00 2nd best UA manager shows himself
47:10 Maven Matej (rating) UA comments
48:07 Facebook mastery
48:45 Matej AI score
49:40 This game could be a rocket ship
50:29 It's clear what to do to improve
51:00 Matej from Wish takes us home


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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
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Released:
Oct 9, 2023
Format:
Podcast episode

Titles in the series (100)

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!