Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let’s dive in.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Roblox

Steam hosts 55K Games vs Roblox 20 Mil “experiences”
47,3 Mil DAU
Half of the users are aged 12 and under
Current Market cap 38 Bil $
Roblox Cut 75,5%
Roblox takes a 30% cut of every transaction on their platform
Discoverability
Robux

Minimum Withdrawal to real life money 100K (1000 $)

Second life comparison (10$)


Withdrawal only possible with Roblox monthly 5$ subscription
On every 1$ revenue of roblox only 17% make it out
Historic example of “Company money Scrib”

Workers spend their money at the company
Workers become afraid to break company rules as company rules over their “money”
This dependency increase friction on quitting the system

Illegal in US 1938




Platform Capitalism - business model based on unsustainable expansion in order to monopolize a platform


Experience based payouts
Roblox “editor knowledge untransferable
“Make serious cash” claim removed from the website after video
Roblox moderation - shut down official forums in 2017 because they couldn’t moderate them
Roblox Collectible Market

Tie ins with Brands
Collectibles that are sold for limited time skyrocket in value from 10 to 15K $ dollars
Roblox still takes a 30% form all of the transactions


Roblox Black market

Rewarded Interstitial ads - 6 months in

Around 6 months ago Google and Facebook announced the roll out of Rewarded interstitial ads.
An interstitial ad that pops up and users can opt out of and thus forgo the reward
Admob are pushing very hard on this format which is still in Beta
Facebook were pushing it but not so much anymore
Don’t monetize with this format! You’re opening yourself up to unnecessary stress and risk
Only FB and Admob support it - thus you’ll get lower prices
FB on iOS is pretty much non-existent so you have no competition
Calling it now that in 12 months they won’t exist.

Please share feedback and comments - matej@lancaric.me