52 min listen
two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
ratings:
Length:
47 minutes
Released:
Aug 26, 2022
Format:
Podcast episode
Description
This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/6AYhhP6VYkk
Agenda:
00:00 Intro
03:11 gamescom rumours
09:00 Mintegral issue
10:35 Google Play Games on PC
14:50 Google iOS tROAS update
17:30 Google Admob bidder update
22:00 How to scale a game?
26:50 CPI vs LTV & payback period
32:30 UA diversification
36:20 Seamless flow for UA
41:20 Ad monetisation improvements unlock scale
Hit the Subscribe button on Youtube, Spotify and Apple!
Please share feedback and comments - matej@lancaric.me / lancaric.me
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/6AYhhP6VYkk
Agenda:
00:00 Intro
03:11 gamescom rumours
09:00 Mintegral issue
10:35 Google Play Games on PC
14:50 Google iOS tROAS update
17:30 Google Admob bidder update
22:00 How to scale a game?
26:50 CPI vs LTV & payback period
32:30 UA diversification
36:20 Seamless flow for UA
41:20 Ad monetisation improvements unlock scale
Hit the Subscribe button on Youtube, Spotify and Apple!
Please share feedback and comments - matej@lancaric.me / lancaric.me
Released:
Aug 26, 2022
Format:
Podcast episode
Titles in the series (100)
two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide by two & a half gamers