52 min listen
two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
ratings:
Length:
42 minutes
Released:
Aug 19, 2022
Format:
Podcast episode
Description
This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/U-DQSUagL48
Agenda:
00:00 Intro
02:50 Embracer Group Q1 financials reveals 107% increase in net sales
07:10 Google iOS + Retargeting updates
09:10 Admob Bidding update with numbers!
20:00 How do hypercasual games make money?
33:33 Ad network campaign structure
Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E
Hit the Subscribe button on Youtube, Spotify and Apple!
Please share feedback and comments - matej@lancaric.me / lancaric.me
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/U-DQSUagL48
Agenda:
00:00 Intro
02:50 Embracer Group Q1 financials reveals 107% increase in net sales
07:10 Google iOS + Retargeting updates
09:10 Admob Bidding update with numbers!
20:00 How do hypercasual games make money?
33:33 Ad network campaign structure
Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E
Hit the Subscribe button on Youtube, Spotify and Apple!
Please share feedback and comments - matej@lancaric.me / lancaric.me
Released:
Aug 19, 2022
Format:
Podcast episode
Titles in the series (100)
two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide by two & a half gamers