This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/erMhpmdw5dA
Agenda:
00:00 Intro
05:00 Survivor.io intro
8:10 Daily revenue of the game
8:55 User acquisition
14:00 Who is the mediation partner?
15:30 Do you need to create tiktoks instead of creatives? 
16:40 How long was survivor.io in the soft launch?
20:20 Do they use companies for UA funding?
22:30 Admonetisation numbers and calculations
27:00 Admon SDKs implemented
30:05 Ads placement suggestions & discussion
33:00 UA channel mix
36:30 Survivor.io Creatives 
37:50 global launching in 2020 vs 2022
39:40 How much money they could earn in peak?
https://lancaric.me/survivor-io-global-launch-ua-case-study/ 
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Please share feedback and comments - matej@lancaric.me / lancaric.me