This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/Pi_JEHK32mE
Agenda:
00:00 Intro
03:00 Kudos to us! 1 year anniversary
03:54 Admon is easy, ehm hard, ehm checking creatives is easy
04:38 How to check competitor creatives for free? 
07:24 Royal Match tested 15 different creatives in last 14 days
07:51 Top1 Royal Match creative connecting all the dots 
09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN
10:08 Top3 Royal Match 
12:21 Top1 Township creative
12:56 Top2 Township creative
13:24 Which of the Township creatives is more fake? 
14:10 Top1 Merge Mansion creative
14:42 Top2 Merge Mansion creative
15:18 Top3 Merge Mansion creative
17:00 Who is the winner publisher on Android?
17:40 Top1 Hero Wars creative
18:15 Top2 Hero Wars creative
19:05 Top War game running 20 creatives in the last 14 days
19:16 Top1 Top War creative
20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/
21:38 Mistplay intro
23:05 Top Mistplay creative(s)
25:14 UA view on Creative trends for 2023
25:50 Maven Matej pats himself on the back (again)
26:00 Adapting hypercasual mechanics & games into your creative
26:54 Camera zoomed in on Jakub's surprised face
29:00 Save the dog phenomenon 
30:20 Altered gameplay trend
32:18 (no) ASMR trend
32:33 UGC trend
33:10 UGC can suck for some games
34:23 Pornstars in the creatives
35:10 Royal Match B actors from Cameo
36:43 Coinmaster leveraging local influencers
37:10 Generative AI trend
39:10 Fake ads with generative AI
39:45 Tiktok creative research
40:23 Shots fired!
40:40 Ducktape example 
45:00 Multiple core gameplays
48:46 Royal Match implemented drilling creative into the game!
49:15 UA DESIGNS YOUR GAME IN 2023
50:30 Anniversary "gift"
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