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Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds

Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds

Fromtwo & a half gamers


Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds

Fromtwo & a half gamers

ratings:
Length:
22 minutes
Released:
Jan 18, 2024
Format:
Podcast episode

Description

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remiar,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Youtube: https://youtu.be/w_BnrBMFSOQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Check: https://mobilegamer.biz/apple-moves-to-quash-us-web-shop-uprising-with-scare-screens-and-a-27-cut-of-all-iaps/
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Summary
In this emergency episode, Matej, Felix, and Jakub discuss the recent Apple versus Epic legal battle and the implications for app developers. They explore Apple's new guidelines allowing in-app purchases to include links to external websites but with a 27% commission fee. The hosts delve into the challenges and potential workarounds for developers, including the scare screen and user experience issues. They also discuss the impact of the DMA regulation and the possibility of alternative app stores. The episode concludes with a call for creativity and innovative solutions in navigating Apple's policies.
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Agenda
00:00Introduction and Background
00:38Apple's New Guidelines
02:31The Twist: 27% Commission
03:14Exploring Different Perspectives
05:11The Impact of the DMA Regulation
06:10Creative Solutions and Workarounds
07:21The Scare Screen and User Experience
08:26Additional Requirements and Challenges
09:36The Potential for Discounts and Savings
10:47The Financial Motivation for Apple
12:58The App Store's Revenue Impact
16:18The Future of App Store Policies
18:51Final Thoughts and Call for Creativity
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠https://lancaric.me
Felix Braberg
Ad monetization consultant
⁠https://www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠https://www.linkedin.com/in/jakubremiar
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Takeaways
Apple's new guidelines allow in-app purchases to include links to external websites, but with a 27% commission fee.
Developers are exploring creative solutions and workarounds to minimize the impact of the commission fee.
The scare screen and user experience issues pose challenges for developers in implementing external links.
The future of app store policies remains uncertain, with the potential for alternative app stores and regulatory changes.
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Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

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Released:
Jan 18, 2024
Format:
Podcast episode

Titles in the series (100)

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!