This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/LnA10ZZ3Nc4
Agenda:
00:00 Intro
03:20 Second Dinner company intro
05:40 Jakub being rude!
06:50 Channel mix (Facebook is the biggest spender)
07:30 How to stop pouring UA money down the drain
08:55 GEO revenue mix
09:40 GEO mix both Android and iOS in terms of spend
10:45 Shotgun UA approach
11:30 how to run CCG UA on ad networks?
15:05 Tiktok UA strategy
16:50 Creative strategy 
21:42 Admon intro
22:55 Ads vs Marvel license?
24:50 Highest AdARPDAUs 
25:00 Ad realm of speculations
26:40 Missing out on $500k of Ads? 
28:10 Game design & Second dinner team intro 
28:45 Good old mulligan
31:00 Gwent vs Marvel Snap comparison
33:45 what can you buy for hard cold cash?
34:00 pre-scripted pools of cards
37:30 Rock-paper-scissors 
39:20 You can't speed up the game with money!
40:50 calculating the spending depth
45:57 Win rate increases retention

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Please share feedback and comments - matej@lancaric.me / lancaric.me