This is no BS gaming podcast 2.5 gamers session #65. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Youtube: https://youtu.be/s-BCrDt88Rk

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:
00:00 Epic Intro
03:25 Ad monetization review
05:55 Pesky IAP revenue
06:22 Small Waifus in tile games are coming
09:57 Exact Admon monthly revenue assumption A'la Felix
12:15 Felix cracks an admon jokes
12:17 "Haha" moment
15:12 BS meter is blinking
17:08 UA review
17:51 Revenue by country breakdown
19:48 Very accurate, amazing budget calculations, A'la Felix
21:12 Definitely Woo rather than a Boo
22:41 UA channel mix investigation
24:41 Felix is not brave enough to speak up
25:27 Altered gameplay with enhanced interaction
28:05 Old Lady kicking ass on the UA front
29:50 Feels a little bit ASMR, no? Shut up!
31:15 Why would you use a slot machine in your creatives?
33:19 Triple match 3D!
34:43 UA channel mix of Triple Match 3D
35:57 Live Creatives comparison
39:19 Game design review
40:30 History lesson
41:27 Austin is trying to escape the evil shark
44:30 Jakub is being attacked by three interstitials in a row!
49:35 Clash of Clans UA people, please get your banner sizes in order
50:36 Ad SDK investigation
52:13 Automatic UGC?
53:50 MAU 2.5gamers Party - signup now!

We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
New article: ⁠⁠https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy