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Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)

Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)

Fromtwo & a half gamers


Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)

Fromtwo & a half gamers

ratings:
Length:
71 minutes
Released:
Nov 6, 2023
Format:
Podcast episode

Description

This is no BS gaming podcast 2.5 gamers session #84. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠
Youtube: ⁠https://youtu.be/FoDkTMmxsJ4
Join our slack channel here: ⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda
00:00 Epic intro
04:00 Warcraft Rumble intro
09:49 no UA push?
10:45 Clash royale
15:00 Leaders / Hero characters
17:08 Is this a mass-market mobile game?
23:23 You can make very bad decisions early on
23:22 No more Charmander, Bulbasaur or Pikachu
25:27 The GRID
32:38 Super customization of heroes & Troops
34:49 Custom army slots?
36:25 PvE COOP for old people
39:46 The Guild system
46:10 Spend depth
49:22 Technical issues
50:45 Playing on the emulator is illegal
56:00 High standards for rating
57:22 Soft launch of Warcraft Rumble
59:10 Social media
59:55 CPIs for Warcrafr Rumble
1:02:20 Are they spending at least something?
1:04:42 Are they running for a captain hook of the year?
1:08:24 Sell the minis!
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Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.me/top-troops-global-launch-ua-case-study
Do you have UA questions nobody can answer? Ask ⁠⁠⁠Matej AI⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Also, check out Blizzard’s soft launch playbook for Warcraft Rumble here!

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Released:
Nov 6, 2023
Format:
Podcast episode

Titles in the series (100)

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!