This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/i5uGERxrZMk
Today we’ll be discussing Ubisoft
1:18 Some general information on Ubisoft:
Let’s dive into the first sets of numbers!

Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority.
Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake.

7:41 Felix speaks French about Ubisoft mobile
8:21 Ubisoft mobile portfolio general info & revenues
23:50 Insider South Park info
25:00 Idle miner OG idle game + all other new IDLE games 
29:00 Ubisoft non-mobile portfolio info
32:20 User Acquisition intro
33:20 UA spend
34:08 Main UA channels
36:10 Creatives FB vs Google
38:20 UA suggestions
42:00 Kolibri UA 
42:30 Kolibri main UA channel
44:00 Admon intro
47:10 Kolibri Admon
50:00 Greenpanda games admon
50:30 1492 admon

Please share feedback and comments - matej@lancaric.me / lancaric.me