A longtime board game lover and superstar marketing strategist, Faith Price understands what drives user retention and how to coordinate a killer soft launch. She shares her launch expertise with the PG.Biz audience this week. In this episode, Faith, Director of Growth Marketing at DoubleDown Interactive, and our cohost, Peggy Anne Salz, discuss what shifts in soft launch strategy tell us about what lies ahead for the gaming industry. Faith also divulges the DoubleDown team's big change to their soft launch process that paid off down the development road.
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CHAPTER TIMESTAMPS
00:00 - Cast your vote for the Pg.Biz podcast
00:46 - Welcome, Faith, to the podcast
02:49 - What do soft launches tell us about gaming? 
06:17 - Are soft launches what they used to be?
09:01 - The timeline for an effective soft launch
13:34 - Reading data differently
18:00 - Teamwork makes the dream work
21:32 - A change to Double Down's soft launches that paid off
23:58 - Is AI part of co-creation?
25:32 - How Faith's personal life motivates her professional
28:50 - Faith as a superhero character

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