In this episode of the Building Better Games podcast, join hosts Ben and Aaron as they recap GDC 2024, diving deep into the heart of game development, user-generated content (UGC), and the role of AI.  Ben and Aaron dissect the changing dynamics of game creation, pondering the sustainability and success of non-lifestyle games amidst a sea of thousands-hour adventures. They navigate the intricate world of UGC, unpacking its potential to accelerate the creation of diverse and engaging gaming experiences.  The dialogue ventures into the corridors of the Game Development Conference (GDC), unravelling current industry trends, the critical importance of bridging the chasm between developers and marketers, and the future of game production in an AI-infused era.    Key Highlights: A look at the role and impact of non-lifestyle games, challenging the norms of gaming success. A deep dive into UGC's power to democratize game development, enabling creators to shape the future landscape. Revelations from GDC, offering a glimpse into the collective mind of the industry, its trends, and its future direction. The controversial yet transformative role of AI in gaming, from enhancing content creation to redefining NPC interactions. Reflections on the industry's tumultuous waves, including layoffs and leadership challenges, and their impact on the creative process.   Fascinated by the discussion? Make sure to leave a comment, hit that like button to show your support, and subscribe to Building Better Games for a front-row seat to the ongoing evolution of game development.  Courses built by game devs for game devs - check out “Succeeding in Game Production” https://www.buildingbettergames.gg/succeeding-in-game-production Sign up for the Building Better Games Newsletter for bi-weekly tips to help you lead game teams! https://buildingbettergames.gg/newsletter/ Check out our website: https://buildingbettergames.gg/ If you think we could help your studio or company build better games, email us at info@valarinconsulting.com to set up a free 90-minute call!   Connect with us: Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/ Aaron’s LinkedIn: https://www.linkedin.com/in/doublearon00/ BBG LinkedIn:https://www.linkedin.com/company/building-better-games/ BBG Tiktok: https://www.tiktok.com/@building_better_games BBG Instagram: https://www.instagram.com/building_better_games/