Past predictions into mobile gaming foresaw an industry slowdown in 2024, but recent data reveals a different reality. Peggy Anne Salz welcomes two mobile mavens onto the show this week to lift the lid on the actual state of the market, and the trends studios should pay the closest attention to in the coming year. First, Karl Knights, Global VP of Customer Success at mobile data and analytics platform data.ai, digs into the latest data in the State of Mobile 2024 report. He shares surprising findings, reveals the monetisation methods dominating the app stores and walks us through the models that can predict future app performance. Then, Lirui Ding, Senior Associate at Transcend Fund—an audience-first gaming venture firm—dives deep into the rapidly evolving world of Esports. He details how game studios can use Esports to elevate engagement and community building and new ways VR is poised to revolutionise mobile gaming. 

CHAPTER TIMESTAMPS
00:00 - Intro
00:50 - The truth about mobile growth and ad spend
05:49 - Breaking down successful games and subgenres 
12:09 - data.ai's MPS
14:05- The state of esports in 2024
19:40 - Effective community building
21:20 -  VR eSports
30:17 - Lirui’s hopes for 2024

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