Removing friction, taking control of user data, and enhancing customer engagement throughout the funnel are necessary steps to increase game margins and retain valuable players. However, the app store duopoly can put a block in the road, restricting access to players in growing markets, charging high transaction fees, and limiting commerce capabilities. This week’s guest, Xsolla, clears those obstacles. Xsolla is a game commerce platform that helps devs distribute their games directly to players, bypassing the oversaturated app stores and putting the power back in the hands of creators. Chris Hewish, President and Interim CEO of Xsolla, takes centre stage in this episode to tell devs about the company’s innovative solutions that maximise player LTV, give companies increased control of their data, and provide fully customisable, alternative monetisation tools that don’t interrupt gameplay and can increase revenue per paying user by 8X. 

CHAPTER TIMESTAMPS

0:10 - Intro
02:45 - What does Xsolla do?
05:39 - A new era of game distribution
09:06 - Is it more cost-effective to ditch the app stores? 
14:40 - The Digital Markets Act
16:46 - Giving developers more control over what they create
21:23 - How does a web shop increase your revenue?
26:15 - A headless checkout
28:20 - Accelerate XR and Xsolla Mall
33:34 - Favourite games Q&A with Chris

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