Building and maintaining a great game doesn't require a big budget. Take it from Larry Hsieh, Principal Product Manager at MobilityWare. In this episode, Larry joins our partners in crime, Peggy Anne Salz and Brian Baglow, to share his tips and tricks on engaging and retaining users through customized events and live ops. By capitalizing on Santa, building scalable tools, and designing a flexible system with multiple variables, anyone can create a game on par with those from the top 50 developers.

00:00 - A new pair on the PG Biz Podcast
04:39 - Introducing Larry Hsieh: Lover of Live Ops
09:03 - Solitaire meets Monopoly in a strategic partnership for ultimate gameplay
12:33 - Attracting and retaining users with push notifications, segmentation, and flexible targeting
18:39 - Santa's "Naughty or Nice" list as a case study in event customization
23:07 - Personalizing customer touch points and in-app messaging with Leanplum
25:03 - Reduce, reuse, reimagine: a mantra for indie studio success
27:32 - "Use your engineers to build scalable tools"
29:59 - What's in store for the PG Biz Podcast in 2023?

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Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event