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S02 E08 Helpshift, Keyword Studios, KatanaAI and Backtrace on what it takes to ensure a successful game launch in 2023

S02 E08 Helpshift, Keyword Studios, KatanaAI and Backtrace on what it takes to ensure a successful game launch in 2023

FromPocketGamer.biz Podcast


S02 E08 Helpshift, Keyword Studios, KatanaAI and Backtrace on what it takes to ensure a successful game launch in 2023

FromPocketGamer.biz Podcast

ratings:
Length:
41 minutes
Released:
Feb 9, 2023
Format:
Podcast episode

Description

In a fast-paced and wide-ranging discussion, co-hosts Brian Baglow and Peggy Anne Salz speak to the companies which are helping developers offer a flawless user experience from start to finish, with a focus on keeping players happy (and playing the game).
Brian is joined by Eric Vermillion, the CEO of Helpshift, Peter Gerson, a Senior Manager with Keyword Studios, KatanaAI’s Technology and Sales Director Dominick Kelly and Oz Syed, a Game Development Evangelist from Backtrace.
This crack team explores how to do more with less, exploring the ways in which technology and automation can bring speed and efficiency to areas such as player support, localisation, quality assurance (QA) and more.
As the role of artificial intelligence in game development and publishing becomes an ever more contentious topic, we dive into the reality of AI and machine learning in the player journey, looking for examples, case studies and best practice to help every studio without breaking the bank.

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Released:
Feb 9, 2023
Format:
Podcast episode

Titles in the series (86)

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.