Matthew Zoern, Head of Studio at Solid Bash, outlines what developers can gain from identifying "the fun factor" — the core component of Solid Bash's "features-based iterative process."  Matthew reveals how his team meld aspects of old-school game development with new transformative techniques to ensure games are entertaining for the long term. Alongside our hosts, Peggy Anne Salz and Brian Baglow, he dives into his background with virtual collectibles to divulge how this approach helps his team craftily combine the digital and physical. Tune into this episode as our trio talk shop about implementing analytics innovatively and discuss what developers should know about profitable brand partnerships.

CHAPTER TIMESTAMPS
00:00 - Mathew's interesting journey into the world of gaming
06:21 - Solid Bash's latest and greatest
07:45 - The benefits of a feature-first approach
13:26 - Embrace the fun factor
16:56 - Treat 'em mean, keep 'em keen
20:30 - The shift to full-cycle development
24:55 - Something for Matthew to brag about
28:44 - Are brands getting gamification wrong?
35:18 - Advice for developers looking to work with brands
38:15 - Q&A with Matthew

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