With probabilistic matching coming to a close soon, marketers must start testing ad campaigns focusing on contextual signals and first-party data. Our co-host, Peggy Anne Salz, reunites with Philip Gontier, Chief Revenue Officer at Smadex and the “Godfather” of mobile advertising, in this episode to learn how the DSP is leading the charge in privacy-centric advertising and landing 500 million daily impressions for their clients. Peggy and Philip also discuss the metric benefits of CTV and how Smadex is already planning optimization campaigns for SKAdNetwork 4.0. 

CHAPTER TIMESTAMPS
00:00 - Smadex testing in SKAN 4.0
03:38 - Looking outside the DSP box with CTV
05:54 - What game publishers are missing

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