$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife.If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed? Get the Newsletter: Get It (daily or weekly)✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form? Reach Marketers: Book Ad • Classifieds? Join our Slack: todayindigital.com/slack? Share: Tweet About Us • Rate and Review? Follow: LinkedIn • TikTok • FB Page/Group??‍? Follow Tod: Twitter • LinkedIn • TikTok------------------------------------?UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses? TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM? MARKETING SPOTLIGHTIf you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.Join 32k+ marketers who read it daily. Sign up free now! ------------------------------------Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy