In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger?✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form? Get the Newsletter: Get It (daily or weekly)? Reach Marketers: Book Ad • Classifieds? Join our Slack: todayindigital.com/slack? Share: Tweet About Us • Rate and Review ? Follow: LinkedIn • TikTok • FB Page/Group??‍? Follow Tod: Twitter • LinkedIn • TikTok ------------------------------------?UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses ? TOOLS WE RECOMMEND• Social media mgmt: Sprout Social and Agorapulse• Marketing tools: Appsumo• Podcast recording: Riverside.FM? MARKETING SPOTLIGHTSARAL helps DTC ecommerce brands manage influencer campaigns.1. Find creators on Tiktok, Youtube, and Instagram2. Reach out to them to build relationships3. Monetize your relationships They have a no-card-upfront 7-day free trial to test the product out.Try Saral Now for Free ------------------------------------ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy