36 min listen
Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS
FromDTC Podcast
ratings:
Length:
28 minutes
Released:
Jul 10, 2021
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertising in the post iOS14.5 world is a real adventure.
With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly.
Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms.
How to duct tape it together with GA
What to do when things look hairy
Why ecosystem/blended CaC is the golden metric
The move into broad targeting
Pilothouse's new tool Rubix and how you can test it
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Advertising in the post iOS14.5 world is a real adventure.
With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly.
Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platforms.
How to duct tape it together with GA
What to do when things look hairy
Why ecosystem/blended CaC is the golden metric
The move into broad targeting
Pilothouse's new tool Rubix and how you can test it
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Jul 10, 2021
Format:
Podcast episode
Titles in the series (100)
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