Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.
 
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of https://keynesdigital.com/ (Keynes Digital), to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. 
 
Listen in for what’s basically a master class on TV ads.
 
IN THIS EPISODE YOU’LL LEARN:
Why programmatic advertising is so valuable and growing so fast 
How to partner with cross-device companies to track from different devices
How smaller brands can bust through the two biggest barriers to connected TV
Why multi-touch attribution will be a key factor in 2022 (and what means)

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Connect with https://www.linkedin.com/in/dan-larkman/ (Dan on LinkedIn)
https://keynesdigital.com/ (Keynes Digital)
https://www.thetradedesk.com/us (theTradeDesk)
https://www.northbeam.io/ (Northbeam)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

 
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https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge)
Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)

 
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review.
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
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