11 min listen
Episode 18: Chris Kane's Mission to Kill Bad Supply
Episode 18: Chris Kane's Mission to Kill Bad Supply
ratings:
Length:
47 minutes
Released:
May 5, 2023
Format:
Podcast episode
Description
Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-moreAmazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBwGoogle gives up on in-app mediation: https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Released:
May 5, 2023
Format:
Podcast episode
Titles in the series (100)
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