11 min listen
TV Squared by Innovid - measurement and attribution for converged TV buys
TV Squared by Innovid - measurement and attribution for converged TV buys
ratings:
Length:
9 minutes
Released:
Jun 1, 2022
Format:
Podcast episode
Description
President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Jun 1, 2022
Format:
Podcast episode
Titles in the series (100)
John Nardone from FlashTalking talks rich media, ad serving and identity solutions by Marketecture: Get Smart. Fast.