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Length:
31 minutes
Released:
Apr 29, 2024
Format:
Podcast episode
Description
Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced analytics capabilities following the acquisition of TV Squared, and Harmony, which allows buyers and sellers to transact without middlemen.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.
Released:
Apr 29, 2024
Format:
Podcast episode
Titles in the series (100)
LD Mangin on how Confiant protects publishers from the bad guys by Marketecture: Get Smart. Fast.