11 min listen
Viant believes DSPs should be DSPs
Viant believes DSPs should be DSPs
ratings:
Length:
6 minutes
Released:
Jun 12, 2023
Format:
Podcast episode
Description
Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/viant-tim-vanderhook .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Jun 12, 2023
Format:
Podcast episode
Titles in the series (100)
John Nardone from FlashTalking talks rich media, ad serving and identity solutions by Marketecture: Get Smart. Fast.