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Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.


Marketecture: Get Smart. Fast.

ratings:
Length:
206 episodes
Language:
English
Format:
Podcast

Description

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.

Get access to the full episodes by subscribing at Marketecture.tv.

Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.

To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
Language:
English
Format:
Podcast

Episodes1 - 10 of 206 episodes

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Episode 71: Hollis Guerra on how to get PR

Also, earnings coverage, SERP disasters, and more.For more in-depth discussion of these...

41 minutes
May 09, 2024

IAB Tech Lab Special: The Transparency and Consent Framework

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, add...

27 minutes
May 06, 2024

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Plus Google Network woes, and the Trade Desk - Roku partnership.For more in-depth discu...

38 minutes
May 03, 2024

Episode 69: WPP's CTO spends over $300 million per year on AI

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's...

45 minutes
Apr 26, 2024

Episode 68: Feed DSPs what they eat with Chris Kane

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on ...

41 minutes
Apr 19, 2024

Episode 67: Why can you buy CTV 214 different ways?

Lara Koenig from MiQ gives us a class on SPO for CTV.For more in-depth discussion of th...

51 minutes
Apr 12, 2024

Episode 66: Politics and AI with Richard Raddon of Zefr

Plus Forbes MFA, and AdTheorent acquisition.Visit Marketecture.tv to join our community...

41 minutes
Apr 05, 2024

Episode 65: Shane Shevlin still believes in customizable DSPs

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform,...

54 minutes
Mar 29, 2024

Episode 64: Listeners Strike Back

Sometimes our listeners have perspectives that differ from ours. So we're giving them a...

39 minutes
Mar 21, 2024

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Josh is a veteran of the measurement business and he gives his perspective on how measu...

43 minutes
Mar 15, 2024