11 min listen
GumGum - A big contextual player pushes into measuring attention
GumGum - A big contextual player pushes into measuring attention
ratings:
Length:
5 minutes
Released:
Nov 14, 2022
Format:
Podcast episode
Description
GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/gumgum-ken-weiner .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Nov 14, 2022
Format:
Podcast episode
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