The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers, you have speciality shops that are more like Hollywood entertainment production houses, video-only tools … Honestly, it’s a big mess.
The ever-changing landscape also impacts the power and effectiveness of creators. To many, the individual content creator is the television network of today. Each individual one their own enterprise with all the accouterments that go with that … staffs, budgets, egos. 
One man who has seen all of it and continued to innovate and build solutions, both products and services, to address the needs of the industry is Joe Gagliese from Viral Nation. That firm has been around a while now and has grown considerably. 
It bills itself as a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.
If you want something done with influencers, Viral Nation can probably do it. And Joe’s take on how we’re all doing what we’re doing is an interesting filter for what is and what may come. 
I asked Joe to come on and talk to us about the landscape, the future, the opportunities and more. You’ll get to hear the conversation today on the show.
This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 
For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 
For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 
You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 
CIPIO.ai - We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 
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