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Defy Expectations and be a Pink Goldfish

Defy Expectations and be a Pink Goldfish

FromWinfluence - The Influence Marketing Podcast


Defy Expectations and be a Pink Goldfish

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
47 minutes
Released:
Nov 19, 2019
Format:
Podcast episode

Description

What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They've penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws and weaknesses to drive your content marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Nov 19, 2019
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.