Dave has worked as a planner at some of the best shops in the business-Leo, Crispin and W&K. In this episode, he takes us on his career journey which starts at his family paint and body shop in Wisconsin and ends up at his business venture Shepherd. It is a story of understanding how the agency and creative business is evolving and the new role data can play in the daily life of a planner. At Shepherd, Dave and his partners are helping clients to grow their business by finding new audiences, but also to better understand those audiences by zeroing-in on their passions.