Being an entrepreneur and launching a new business is a daunting task and having a brilliant idea is only the beginning. Your soft skills and leadership qualities play a huge role in the future success of your business, especially since you need to build meaningful connections and a robust network if you want your business to grow and thrive. Here today to help us make sense of this essential topic is Vanessa Van Edwards. She is a celebrated author, keynote speaker, and recovering awkward person, who has helped thousands of individuals learn crucial interpersonal skills and become charismatic speakers. In our conversation, we delve into her new book Cues: Master the Secret Language of Charismatic Communication, why she wrote it, and the years of scientific research behind its ideas. Vanessa breaks down the four key ways that we broadcast our cues and explains why charisma is the perfect combination of warmth and competence. We also discuss how understanding these cues can help you interact with people, why it’s important, and how you can utilize your charisma to better represent your product and yourself, both in your content and in person. Make sure you tune in to gain crucial insight into what charisma truly means, in life and business!