Michael Fanuele started his career in the political world in DC and shocked at what he saw and heard, moved to the advertising industry and Madison Avenue. Michael rose through the ranks as an Account Planner working for a range of different shops including- Mad Dogs and Englishmen, JWT, Havas and Fallon. A few years ago, he took on a major client role as the Chief Creative Officer of General Mills which was on a transformative mission to be a new kind of food company. He has spent the past 18 months working on a book on what it takes to be Inspirational. The book -Stop Making Sense is published by Simon and Schuster today - July 9th, 2019. The podcast episode is a discussion I had with Michael a few weeks ago about the book- its contents, the process and the genesis of the whole project.