Colin Nagy is currently Head of Strategy for Fred Farid, an agency based in NYC, Paris, Shanghai and LA. Previously he was Chief Media and Strategy officer at The Barbarian Group. In this conversation, we talk about the souring of the tech boom and the arrival of a new questioning culture and the debate about the impact of tech on humanity. We talk about the push towards the real and how that is impacting physical spaces and our human desire for connection. We explore the growing importance of wellness, the challenges for global brands and how the short-term, quick-hit seeking CMO might be getting in the way of more profound business transformation.