In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.KEY TAKEAWAYSThe importance of focusing on strengths and outsourcing weaknesses for individual and team success.Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.Christina's decision-making process: quick and passionate with a focus on learning from mistakes.The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.QUOTES"AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being.""Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"Connect and learn more about Christina Brady.https://www.linkedin.com/in/christinapbrady/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/