This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. Personal brands and social selling tremendously impact your influence to sell. You can start this by supporting your own company social media channels, commenting on the content of others, identifying brands you would like to do business with, and engaging with them. And then, once your confidence has built up, hop over to podcasting for even greater effect. HIGHLIGHTSJohn - Personal brands and social selling will become part of KPIs:“My prediction is that new generations of CEOs right now that might be at a lower C-suite level are going to start to make social presence, personal brands, and content creation not something that is a nice to have or an above and beyond, but they are going to start to recognize the impact that influence has, and they're going to make it part of the KPIs.”John - Start your personal brand with content:“Start with copywrite. Write down a problem that your clients or prospective clients have, tell a story about how you solve that problem for another client, third-person perspective, and how you are excited and proud to represent your brand in that way.” In the Club by Club Colors is sponsored by our proud partner:Maple Ridge Farms | mapleridge.com