Welcome to the inaugural episode of Season 2 of the In The Club Podcast by Club Colors. Today we feature our DesignLab Managers, Nicole Berthold, and Charlene Guthrie, as they share their friendship and natural similarities in design values and philosophies.They talk about how DesignLab creates the feeling that brands want to evoke, as well as the exciting new projects they are working on today. From spatial branding to videography, Nicole and Charlene showcase the amazing work they create.John also highlights the soft costs of increasing productivity, such as camaraderie and emotion, and how spatial branding helps brings this all together. He also fires off In the Club's brand new segment called The Hot Iron with JMO which features rapid-fire questions for 2 minutes sprinkled with lots of personal branding and stories.    HIGHLIGHT QUOTESHave the tenacity and determination to treat your sales job as your own business - Nicole: "An additional premium resource to working and partnering with Club Colors is you have access to DesignLab, which is a full-experience brand marketing team. So we're ultimately working as an extension of your brand and making sure that your overall vision is being perceived in the marketplace."Spatial branding helps create the culture behind a company - Nicole: "For spatial, it's creating a space that people are going to want to be in but there's also a new trend that's in the promotional products industry that's called RTO. So you have the option to go into the office, but you don't have a set spot... it's an open environment, but if you are also having those spaces, I think having the environmental branding is going to encourage that."The physical office must reflect the values of your brand - John: "I think that's the important thing when you're talking about spatial branding is you're showing a reflection of your brand internally that is saying this is who we are. This is what we're about. This is how we want you to feel when you walk into the building. This is how employees walk into the building and get a sense of pride." Connect with Nicole and Charlene in the links below:LinkedIn (Nicole) | LinkedIn (Charlene)