In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.KEY TAKEAWAYSBrand culture sets a brand apart and aligns with its goals.Incremental sales can be achieved through innovative variations in product offerings.Gratitude journaling can be a powerful tool for personal growth and resilience.The Donner Party serves as a captivating historical analogy for survival and prioritization.Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.QUOTES"When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands.""Incremental sales. Is that what you're calling it? Have you coined that phrase?""Gratitude is such a powerful thing. It's amazing how it can change your mindset.""I'm in the 18 hundreds, you guys. I'm in the Donner Party era.""The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/