68 min listen
College Sales Leaders: Elevating Brand Experiences in Higher Education (Part 2)
College Sales Leaders: Elevating Brand Experiences in Higher Education (Part 2)
ratings:
Length:
24 minutes
Released:
Oct 12, 2023
Format:
Podcast episode
Description
In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.KEY TAKEAWAYSPremium products play a crucial role in creating lasting brand impressions and memories.Understanding the purpose and goals of branding initiatives is essential to choosing the right products.Personalized and exclusive collector pieces are effective in engaging alumni and donors.Premium products can contribute to student success by promoting campus resources and wellness habits.Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.QUOTES"We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand.""It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact.""The office of the president runs the campus, and hearing their vision for the university is pretty incredible.""Premium products are vital for creating lasting brand impressions and motivating action."If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
Released:
Oct 12, 2023
Format:
Podcast episode
Titles in the series (83)
Conversations Over Presentations with James Buckley: This episode of the In The Club Colors Podcast features James "Saywhatsales" Buckley, Chief Evangelist and Master of Ceremonies at JB Sales, host of The UNCrushed Podcast, and author of Tip of the Spear: Blood, Sweat & Sales. Sales training touches on so many different aspects of life that having a holistic and balanced approach to it makes all the difference in selling well. James shares their culture at JB Sales and the sheer difference of training alongside the rest of the team on the frontlines. James also talks about his book, which details his first two years as an SDR and the importance of personal branding in sales to crate pipeline. And lastly, James shares what's going on in his personal life that has a ripple effect on his sales life and how he always prioritizes conversations over presentations. by In the Club by Club Colors